And I wish I could say that this has been the case for as long as I can remember. Growing up, I was always creative; I took art, film & television, IT, music, and home ec at school. However, as I went through school, I was constantly compared, and what I was doing was often deemed the ‘wrong’ way. This led me to become an obsessive rule-follower who sheltered her creativity to do what was expected and, looking back, what everyone else was doing.

After 10 years of working 9 to 5, starting my own business, and feeling unfulfilled and lost, I don’t know if it was having my two kids, turning 30, or both that made me realise I didn’t want to be what people expected me to be anymore. I wanted to dream and achieve my goals, becoming that ‘generational’ change for my kids so they would always know they can be and do whatever they want.

In that moment, I knew that building intentional brands through stories and visuals was what I wanted to do—to help founders stand out in their industry by harnessing what truly makes them who they are and help their brands be an extension of their customers.